Articles for ‘web 2.0’

Tutorial : Watch your Competitors’ Facebook Pages with Google Docs

Lundi 4 juillet 2011 by Julia

Following the lessons of an SEO post explaining how to parse a batch of information with Google Docs, I got a sudden inspiration… why not do this with the information from the Facebook API? Yes, my geek side has gained the upper hand again. Anyway, the result is here and you can use it as you wish. This tool has been built on Google Docs and it allows you to watch the development of the number of fans of your competitors’ Facebook pages . Even better, this tool comes with a tutorial to re-build it and adapt it to your needs. See the Spreadsheet Before we start Marketers and community... 

Evolution of the vacation package: from a standardized product to a personalized travel

Mardi 25 mai 2010 by Julia

The vacation package, flagship of the travel industry, ensured low risk sales to producers (airlines, hotels, cars rentals…), added value to tour-operators and guaranteed attractive prices to final customers. But since the last decade, the vacation package is encountering a significant mutation. Indeed, the Internet has changed  access to information and offers. So, studying the evolution of the packaged vacations helps us to perceive all the current issues of the travel industry: stocks accesses in real time, customer-centricity, new productions processes, semantic web for tourism… This... 

SEO and Web 2.0, strategies that must be considered together

Samedi 1 mai 2010 by Julia

It is now undeniable that web 2.0 is not a simple trend. In the USA, Facebook overtook Google in March (see graphic), and in Europe the tendency is the same (93% growth of the number of Facebook accounts in France, March 2010; and 50% of users that connect every days). Then, Web 2.0 is not a new isolated tool to be added to the marketer’s weapons. It is a real evolution of the Internet that brings new behaviors, and that contribute to build a bridge between off and on-line world. Moreover, Web 2.0 is often described as an obscure part of the web for search engines. Indeed, this content is hardly... 

Foursquare: a valuable concept for all the travel industry players

Lundi 5 avril 2010 by Julia

Launched in 2009, Foursquare is a location-based, social networking application. It differentiates from other apps of that kind (Yelp, Loopt, Dismoiou…) by its badges system which brings a playful side. This entertaining aspect is having an impact on user’s motivation, so that turns the application in an interesting tool to engage customers. Depending of his main field of activities, several usages can be possible and imaginable for a travel industry player:  to broadcast information, to launch a marketing campaign, to guaranty travelers’ security… Foursquare main features First, to perceive... 

The news players improving the experience during the travel

Lundi 1 mars 2010 by Julia

We often talk about the travelers’ needs, especially in this time of high competition where answering its needs is a competitive advantage. Therefore, most studies deals with needs before, during and after the travel. Before travelling Thanks to Internet, we observes that the answers to the traveler’s have improved: they have access to more information, have many ways to book a product, a wider range of products, new tools that help taking decision… After travelling We also notice that the web 2.0 brought some changes in the “after travelling”. In addition of the traditional customer... 

Marketing channels are increasingly co-managed by companies and customers

Vendredi 8 janvier 2010 by Julia

When they are planning holidays, customers are influenced by many factors before arriving to the final points of sales. We can group this factors under the name of marketing channels, and separate them into two categories: factors that drive free traffic and factors that drive paid traffic. But albeit one is called free and the other is called paid, it is wrong to think that the first one is without costs. Indeed, it is the result of a long term strategy (so you paid for the steady efforts of your team), thus it brings regular visitors to your points of sales. That why I prefer to use the expression...