Articles for ‘UGC’

SEO and Web 2.0, strategies that must be considered together

Samedi 1 mai 2010 by Julia

It is now undeniable that web 2.0 is not a simple trend. In the USA, Facebook overtook Google in March (see graphic), and in Europe the tendency is the same (93% growth of the number of Facebook accounts in France, March 2010; and 50% of users that connect every days). Then, Web 2.0 is not a new isolated tool to be added to the marketer’s weapons. It is a real evolution of the Internet that brings new behaviors, and that contribute to build a bridge between off and on-line world. Moreover, Web 2.0 is often described as an obscure part of the web for search engines. Indeed, this content is hardly... 

Foursquare: a valuable concept for all the travel industry players

Lundi 5 avril 2010 by Julia

Launched in 2009, Foursquare is a location-based, social networking application. It differentiates from other apps of that kind (Yelp, Loopt, Dismoiou…) by its badges system which brings a playful side. This entertaining aspect is having an impact on user’s motivation, so that turns the application in an interesting tool to engage customers. Depending of his main field of activities, several usages can be possible and imaginable for a travel industry player:  to broadcast information, to launch a marketing campaign, to guaranty travelers’ security… Foursquare main features First, to perceive...