Articles for ‘iphone’

Foursquare: a valuable concept for all the travel industry players

Lundi 5 avril 2010 by Julia

Launched in 2009, Foursquare is a location-based, social networking application. It differentiates from other apps of that kind (Yelp, Loopt, Dismoiou…) by its badges system which brings a playful side. This entertaining aspect is having an impact on user’s motivation, so that turns the application in an interesting tool to engage customers. Depending of his main field of activities, several usages can be possible and imaginable for a travel industry player:  to broadcast information, to launch a marketing campaign, to guaranty travelers’ security… Foursquare main features First, to perceive... 

The news players improving the experience during the travel

Lundi 1 mars 2010 by Julia

We often talk about the travelers’ needs, especially in this time of high competition where answering its needs is a competitive advantage. Therefore, most studies deals with needs before, during and after the travel. Before travelling Thanks to Internet, we observes that the answers to the traveler’s have improved: they have access to more information, have many ways to book a product, a wider range of products, new tools that help taking decision… After travelling We also notice that the web 2.0 brought some changes in the “after travelling”. In addition of the traditional customer...