Articles for ‘interactions’

E-tourism : the evolution of the booking process automation

Jeudi 10 février 2011 by Aurélie

Tourism is one of the most dynamic sector within the web industry. Online dimension has indeed exercised a major influence for each tourism protagonist, all the more because the number of web sites is constantly increasing. Nevertheless, measures have to be taken before setting up a web site.   How to manage the back office of an e-tourism portal? Methods of stock aggregation depend on the organization and the positioning of each protagonist. The most common processes are these ones: * The CRS tool feeds the web site with offers This method has been adopted by protagonists who produce and... 

SEO and Web 2.0, strategies that must be considered together

Samedi 1 mai 2010 by Julia

It is now undeniable that web 2.0 is not a simple trend. In the USA, Facebook overtook Google in March (see graphic), and in Europe the tendency is the same (93% growth of the number of Facebook accounts in France, March 2010; and 50% of users that connect every days). Then, Web 2.0 is not a new isolated tool to be added to the marketer’s weapons. It is a real evolution of the Internet that brings new behaviors, and that contribute to build a bridge between off and on-line world. Moreover, Web 2.0 is often described as an obscure part of the web for search engines. Indeed, this content is hardly... 

From multi-channel marketing to cross channel marketing: true examples in the travel industry

Dimanche 10 janvier 2010 by Julia

Statistics say that 80% of the French customers (the figure is certainly the same in other European countries) want to have the possibility to shop as well on-line as in brick-and-mortar shops, and want to have the possibility to use and cross the distribution channels as they want. Moreover, the on-line research about a product contributes to 74% of the off-line purchase (Sterling Commerce, 2008). Using this study, it is interesting to wonder about the way it happens in the industry of the leisure travel. First of all, we shall remind you that multi-channel distribution is only a first step during...