Articles for ‘geolocation’

Cartographic search: a leading tool to answer all the traveller’s needs

Mercredi 15 décembre 2010 by Julia

All the players related to the tourism sector offers maps based on Google, Bing, Mappy, ViaMichelin… However, most often these maps are only used to localise a place (an hotel, a monument, an agency…). Therefore this is quite restrictive regarding to the traveller’s needs and the possibilities offered by the touristic sector. Indeed, travellers need information, inspiration, and some help to plan their travels… A cartographic tool as a map can answer all these needs and at the same time help a company to differentiate it-self from the others. A map as an entry point in the search... 

The news players improving the experience during the travel

Lundi 1 mars 2010 by Julia

We often talk about the travelers’ needs, especially in this time of high competition where answering its needs is a competitive advantage. Therefore, most studies deals with needs before, during and after the travel. Before travelling Thanks to Internet, we observes that the answers to the traveler’s have improved: they have access to more information, have many ways to book a product, a wider range of products, new tools that help taking decision… After travelling We also notice that the web 2.0 brought some changes in the “after travelling”. In addition of the traditional customer...