Articles for ‘conversion’

Load time, what marketing can do when IT fails

Dimanche 15 mai 2011 by Julia

Internet users are getting use to real time information and personalized content. When they search on the web, they want relevant results and they want them immediately. The high speed connection have made them impatient and they now hardly wait more than 4 second to get a page (according to the study from Akamai/Forrester Consulting, July 2009). Behind the screen, users don’t realize that when they search one product it’s several databases that are going to be requested. And this is a real stake in the travel industry because information need to be refreshed frequently due to Yield strategies... 

The last improvements in Google’s search results that impact the travel industry

Mercredi 17 novembre 2010 by Julia

These past few months Google has released several new functionalities that will improve the search process from a user point of view but that can strongly impact the travel industry. In fact, these new functionalities are supposed to help the user to find exactly what he is looking for, but they are also impacting his decision process. They bring more information in the search results and use more suggesting technologies. So the decision that is usually done when the user visits the first page of a site, now takes place at an earlier time (directly in Google). Instant previews Instant previews... 

Taking into account the non linear behavior of the customer in travel bookings

Lundi 27 septembre 2010 by Julia

Whatever their roles in the travel industry, suppliers and distributors have the same goal: raise their revenues. And to achieve this goal, the two main leverages consist in increasing the number of bookings and increase the value of the bookings. Both will depend of your website conversion rate and the quality of the traffic you drive in it. But as an online marketer, to improve conversion and qualified traffic you need to deeply know your customers. You can divide your customers into segments, engage conversation with them, personalize your marketing actions… These are good points that will...