Articles for ‘booking path’

Car hire companies revamp their websites

Samedi 16 octobre 2010 by Julia

Hertz and Sixt in 2008, Avis in June 2010 and Europcar in September 2010, the Big Four, as they are called in the car rental industry, have quite nice websites and advanced booking paths comparing to other players of the travel industry. In fact, the 3 main pages of the booking process, the ones leading the customer to a booking are very instructive. Home Page: search form and marketing content In the home pages, two elements are taking almost all of the space: the search form (or booking pod) and the marketing content. The search forms take from 1/3 (Hertz and Sixt) to 2/3 (Europcar and Avis)...