Articles for ‘behaviour’

Taking into account the non linear behavior of the customer in travel bookings

Lundi 27 septembre 2010 by Julia

Whatever their roles in the travel industry, suppliers and distributors have the same goal: raise their revenues. And to achieve this goal, the two main leverages consist in increasing the number of bookings and increase the value of the bookings. Both will depend of your website conversion rate and the quality of the traffic you drive in it. But as an online marketer, to improve conversion and qualified traffic you need to deeply know your customers. You can divide your customers into segments, engage conversation with them, personalize your marketing actions… These are good points that will...