Articles for ‘revenus additionnels’

Car hire companies revamp their websites

Samedi 16 octobre 2010 by Julia

Hertz and Sixt in 2008, Avis in June 2010 and Europcar in September 2010, the Big Four, as they are called in the car rental industry, have quite nice websites and advanced booking paths comparing to other players of the travel industry. In fact, the 3 main pages of the booking process, the ones leading the customer to a booking are very instructive. Home Page: search form and marketing content In the home pages, two elements are taking almost all of the space: the search form (or booking pod) and the marketing content. The search forms take from 1/3 (Hertz and Sixt) to 2/3 (Europcar and Avis)... 

Zoom on the boom of ancillary revenues and their impacts on distribution

Jeudi 17 juin 2010 by Julia

This year 2010, ancillary revenues are everywhere in the news, especially in the airline sector. In fact, at the worldwide level, airlines ancillary revenues passed from 1,72 billion in 2006 to 7,8 billion euros in 2008  (source : IdeaWorks Guide). US airlines' passenger baggage fee revenue collection (USD) - Source: Centre for Asia Pacific Aviation Introduced by low cost carriers (LCC), the rules of this model are now more and more inspiring legacy carriers. On the one hand, they are a new source of revenues for airlines, on the other hand their allow them to really enter in strategies...