E-tourism : the evolution of the booking process automation

Jeudi 10 février 2011 by Aurélie

Tourism is one of the most dynamic sector within the web industry. Online dimension has indeed exercised a major influence for each tourism protagonist, all the more because the number of web sites is constantly increasing. Nevertheless, measures have to be taken before setting up a web site.   How to manage the back office of an e-tourism portal? Methods of stock aggregation depend on the organization and the positioning of each protagonist. The most common processes are these ones: * The CRS tool feeds the web site with offers This method has been adopted by protagonists who produce and... 

Hotels connectivity, a stake for the whole travel industry

Dimanche 6 février 2011 by Julia

In the Thirties, Conrad Hilton used to say that hotel’s performances relays first in the “hotel location”, secondly in the “hotel location” and third in the “hotel location”. This adage is still true, except that the location is not anymore physical. Indeed it plays out on the web; online visibility ensures the hotel occupancy, thereby the hotel owner only has to focus on the profitability. I agree this version is a bit simplified. However, it is true that before starting a yield or a CRM strategy, the e-distribution must be optimized, which means that  hotel rooms must be available... 

The last improvements in Google’s search results that impact the travel industry

Mercredi 17 novembre 2010 by Julia

These past few months Google has released several new functionalities that will improve the search process from a user point of view but that can strongly impact the travel industry. In fact, these new functionalities are supposed to help the user to find exactly what he is looking for, but they are also impacting his decision process. They bring more information in the search results and use more suggesting technologies. So the decision that is usually done when the user visits the first page of a site, now takes place at an earlier time (directly in Google). Instant previews Instant previews... 

Foursquare: a valuable concept for all the travel industry players

Lundi 5 avril 2010 by Julia

Launched in 2009, Foursquare is a location-based, social networking application. It differentiates from other apps of that kind (Yelp, Loopt, Dismoiou…) by its badges system which brings a playful side. This entertaining aspect is having an impact on user’s motivation, so that turns the application in an interesting tool to engage customers. Depending of his main field of activities, several usages can be possible and imaginable for a travel industry player:  to broadcast information, to launch a marketing campaign, to guaranty travelers’ security… Foursquare main features First, to perceive... 

The news players improving the experience during the travel

Lundi 1 mars 2010 by Julia

We often talk about the travelers’ needs, especially in this time of high competition where answering its needs is a competitive advantage. Therefore, most studies deals with needs before, during and after the travel. Before travelling Thanks to Internet, we observes that the answers to the traveler’s have improved: they have access to more information, have many ways to book a product, a wider range of products, new tools that help taking decision… After travelling We also notice that the web 2.0 brought some changes in the “after travelling”. In addition of the traditional customer... 

Screen-scraping , a transition technology in an industry undergoing transformation.

Samedi 6 février 2010 by Julia

What is screen-scraping ?  Where does this strange name come from? Why is it so much used ? And why can we consider it as being just a transition technology ? We don’t need any more to demonstrate that internet has changed the travel industry:  the players have grown in number, products have become more accessible, customers’ habits have changed… From the client point of view, it’s amazing. But for the internet actors, this means an industry getting more and more complicated because of the number of connections between one another. This is how screen-scraping has became so popular. What...