Internet is actually perceived as an economic and liberator distribution channel regarding to GDS. However, the cyclic effects of the travel industry are returning to the fore and the web is contributing to the installation of new monopoles. [...]
Tourism is one of the most dynamic sector within the web industry. Online dimension has indeed exercised a major influence for each tourism protagonist, all the more because the number of web sites is constantly increasing. Nevertheless, measures [...]
All the players related to the tourism sector offers maps based on Google, Bing, Mappy, ViaMichelin… However, most often these maps are only used to localise a place (an hotel, a monument, an agency…). Therefore this is quite [...]
These past few months Google has released several new functionalities that will improve the search process from a user point of view but that can strongly impact the travel industry. In fact, these new functionalities are supposed to [...]
Whatever their roles in the travel industry, suppliers and distributors have the same goal: raise their revenues. And to achieve this goal, the two main leverages consist in increasing the number of bookings and increase the value of [...]
This year 2010, ancillary revenues are everywhere in the news, especially in the airline sector. In fact, at the worldwide level, airlines ancillary revenues passed from 1,72 billion in 2006 to 7,8 billion euros in 2008 (source : IdeaWorks Guide). Introduced [...]
The vacation package, flagship of the travel industry, ensured low risk sales to producers (airlines, hotels, cars rentals…), added value to tour-operators and guaranteed attractive prices to final customers. But since the last decade, the vacation package is [...]
Launched in 2009, Foursquare is a location-based, social networking application. It differentiates from other apps of that kind (Yelp, Loopt, Dismoiou…) by its badges system which brings a playful side. This entertaining aspect is having an impact on [...]
Opaque products, a niche on the rise in the travel industry
Foursquare: a valuable concept for all the travel industry players
Hotels connectivity, a stake for the whole travel industry
Tutorial : Watch your Competitors’ Facebook Pages with Google Docs
SEO and Web 2.0, strategies that must be considered togetherThe aim of this blog is to share our passion for the travel industry. Our articles deal with the strategic stakes in tourism, like marketing and e-tourism or travel technology evolution. We also wrote some case studies to illustrate these impacts on travel industry players.
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